Our Services: Learning & Benchmarking - Consulting - Connecting

In such a tough market today, tapping social media is one of the most efficient and cost effective ways to differentiate your company and drive both customer and employee advocacy.   Social Media is all about people. Your success lies in your ability to convince people of the value of spending time and contributing to your initiatives. You must identify the best way to REWARD your members.    Our goal is to become your pragmatic, unbiased, social media advisor. We help Financial Institutions all over the world to better UNDERSTAND & LEVERAGE social media. Not only in B2C, but also B2B and B2B2C. We offer 3 types of services: Learning & Benchmarking - Consutling - Connecting.   We invite you to subscribe to our blog, follow us on twitter, and join the community on our facebook page.   * LEARNING & BENCHMARKING The challenges and opportunities in the Finance industry are very different from other industries such as retail, IT (hardware & software), automotive or media.    We believe it is important to understand how your peers and your competitors leverage social media, and identify the initiatives which have and haven't worked.   As part of our Visible Banking Social Media Watch Series, we track over 2,400 initiatives on twitter, facebook, youtube and blogs, in over 70 countries. We leverage our unique insights to provide our clients with monthly or quarterly industry updates, a mix of standard and bespoke benchmarks and reports. We also contribute to their E-Business / Digital councils. Seminars We leverage our unique depth of knowledge of social media in finance to deliver both external and internal social media workshops to meet your company needs.   We will come up with a bespoke agenda based on your level of knowledge, your needs, and your business objectives.    We design and deliver bespoke internal seminars, coaching or training sessions from a one-hour session with your Board, half a day with your Customer Care team, to a couple of days with Digital and Marketing.   We can facilitate highly interactive brainstorming sessions as well as organize and deliver a full training course for your employees. As of April 2011, we successfully delivered 5 external workshops in London, Paris, Madrid and Singapore.   * CONSULTING we conduct social media audits with pragmatic recommendations, we help our clients design their social media strategy and take their existing initiatives to the next level. We coach community managers and enable them to design easily actionable content strategies.    Know Your Followers/Fans (KYF) strategy: we help our clients better understand and fully leverage their communities on services like twitter, facebook or linkedin. * CONNECTING We are passionate about online and mobile innovation. We leverage our global network of contacts in the banking industry to help startups and solution providers to facilitate business development meetings and close more deals.   We facilitate introductions and conversations between financial institutions and the most innovative startups and companies in social media, engagement banking, the voice of the customer and online finance.

Contact US Want to better leverage social media and find out where to start?   Call us to enquire on +44 7736 446 357 or send us an email. VB Social Media Watch Tracking 2,400+ accounts in 70+ countries. * VB Twitter Watch * VB Facebook Watch plus blogs, linkedin, youtube, online communities...   Press articles * emarketer Social Media 101 for Banks  * EFMAG Trends - Not embracing social media presents a new risk * Information World Review Christophe Langlois' Blogosphere * Intellectuell Kapitaal De bank kan zichzelf opnieuw uitvinden * International Herald Tribune Living and Working in a Changing World Reviews on the VB Blog * BoA - Smallbusiness Online Community * Firstdirect - fd interactive * Fortis - Join2Grow.biz * HSBC - yourpointofview.com * ING - pickuradvisor.com * SEB - the Benche * Vancity - changeeverything * Wells Fargo - Wells Fargo 2.0   Visit & Subscribe to our blog

Whether you like it or not, you must listen and be visible
Even if you don't want to engage with your detractors, you don't believe in social media or you think it is not suited for your well-established brand, there are a few things you can't afford not to do in 2009.
 
1. Learn about social media in your industry
2. Listen to what people say about your brand, your products, your industry, your competitors
3. Increase your official presence on all the most popular social media sites to prevent brand hijacking and start building an audience (start asap, it takes a lot of time and effort)
 
Don't reinvent the wheel and focus on people!
We believe social media is all about people not technologies or platforms.
Don't spend too much money on the interface, but whitelabel an existing platform if possible. It will be cheaper and it will offer a better time-to-market.
 
At Visible Banking we feel it is critical to track what financial service firms and people are making of twitter, facebook, YouTube, blogs or any kind of other relevant web 2.0 platforms. We need to understand how people engage on those networks to better advise our clients.
 
We have never advised a client to launch a blog, an online community or a virtual island for the sake of it. It would be a mistake. First, we need to understand your business objectives and see if and how social media could support them. It is critical to find the best way to REWARD your members.
    
Linkedin Endorsements
I invite you to check my 90+ endorsements on Linkedin.

“Christophe is by no doubt one of the best social media experts in the financial industry with rich knowledge of the experience in banks around the world. His continuous work keeps him up to date and a great partner to discuss and share insights and understandings.”
Tal Shlasky, Direct Banking Director at Bank Hapoalim - Israel
 
“Christophe's blog, Visible Banking, is a source I refer to often in my quest to keep up with viewpoints on the future of banking. He insights are always helpful, and I value his feedback on our own Social Media Marketing efforts.”
Ed Terpening, VP Social Network Marketing at Wells Fargo - USA
 
“Christophe has written a very valuable and in-depth analysis of the site Fortis launched for entrepreneurs, join2grow.biz. He maintains a superb site, visible-banking.com, where he educuates us with real passion on web2.0 invitivates. It was a real pleasure to meet Christophe in real live, and I can recommend everyone in the banking industry with plans to launch a web 2.0 site to contact Christophe to discuss their idea.”
Catherine Ossemerct, Head of Media-Channels at Fortis - Belgium
 
“Christophe has the right passion for social media and very deep knowledge of the global activities in this subject. After a two days workshop with Christophe we all feel almost like an experts and ready to go for the next steps.”
Eran Topelberg, SVP Business Development, Direct Banking at Bank Hapoalim - Israel